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ALIA LIBRARY

Back in the habit

Article from INCITE November/December 2022 Volume 43 Issue 1.

Discussion of statewide marketing campaign in Victoria, "Return yourself to the library", designed over late 2021 to increase visitor numbers following COVID-19 lockdowns.

Library Lovers' Day 2021: social media guide

The theme for Library Lovers' Day 2021 was 'Make a date with your library'. The day is an annual opportunity for people to celebrate the valuable role that libraries play in their lives.

The purpose of this guide is to assist you to run a successful Library Lovers’ Day social media campaign and to promote your library. Running a successful social media campaign will help you to gain attention for your library services, attract more attendees to your library events and increase overall attention for the LIS industry.

E-commerce for library promotion and sustainability: How library technicians can market themselves and their library's services online

ALIA 2003 Library Technician Dunn & Wilson Scholarship, Lothar von Retzlaff AssDipAppSc(LT) ALIATec

This study was made possible through the Dunn & Wilson Scholarship and supported by the Australian Library & Information Association (ALIA).

This paper explores e-commerce to determine how developments in technology, promotion and marketing in the commercial arena may be adapted for libraries, so they can utilise services and create infrastructure to ensure the use of the internet benefits libraries in maintaining future funding, relevance and existence.